Jacky Sherman

Northamptonshire's Referral Marketing Specialist

0333 335 0416

    

Communities Within Communities

There's so much diversity ...

Welcome to the new face of my blog! It's the first public change I am making as we transform The Referral Institute into the brand of Asentiv®. More on this next week ...

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Frustrated With Your Results? You Need Some Dopamine!

You're just wasted, not a failure ...

I lost it big time this week. As a company, we've invested in Infusionsoft and I've been looking forward to it for a while now. I can see how powerful it's going to be ...

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Referral Marketing: Are You Engaged?

Make sure you're in the right gear ...

I met with one of my referral partners Andy Mee, from Business Doctors this week. We're planning to run a seminar together on the subject of leadership and engaging others ...

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Networking Tips: Don't Sell To The Room, Ask For Help Instead

Many, many people make this mistake ...

When you first went networking did someone tell you, or did you read some networking tips saying that you shouldn't sell to the room? That it was about relationships?

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There's More Than One Way To Skin A Cat

The art of acting on feedback ...

Some time ago, I was with a group of colleagues going back to our hotel after an intensive day working through how to get our clients to understand referral marketing ...

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I Don't Need Any More Work At Present!

The dangers of a full diary ...

Doesn't that sound fantastic? A vindication that your marketing is working, yet it is a dangerous place to be and a crazy thing to say to anyone in your business network ...

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Managing Mistakes By Being Assertive

A guest post by Jo Pogson ...

I was listening to Jo Pogson give a presentation on assertiveness the other day. It struck a chord with me and got me thinking about assertiveness in referral relationships ...

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Knowledge Is Knowing A Tomato Is A Fruit

Wisdom is not putting it in a fruit salad!

Brian Gerald O'Driscoll came up with that quote. I love it as it says it all. Everything I teach is already written in a great book by Dr Ivan Misner and his colleagues ...

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Stand Out From The Crowd: Be A Specialist

Don't get lost in the crowd ...

I go to a lot of networking events and I rarely go to one where there isn't at least one accountant.They talk about offering more than just people's end of year accounts ...

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Building A Referral Relationship

It's the little touches that count ...

It's Friday morning and I'm knee deep in follow-up phone calls from my Referral Masterclass last Wednesday. The dog barks as there is someone at the door ...

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Musings On Strategy: Marshalling Your Resources

Words of wisdom from Carl Von Clausewitz and others ...

Some time ago, when I was first learning about business strategy, Mike Burdett gave me a definition of strategy as, ''marshalling your resources to achieve your objectives'' ...

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Referral Marketing Means Referrals For Life

It's like winning the lottery for your business ...

What's in it for you to grow your business by referrals? It's summed up in the name of the Referral Institute flagship programme, Referrals for Life. What does that mean?

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