Jacky Sherman

Northampton & Milton Keynes' Referral Marketing Specialist

0333 335 0416

    

Networking Skills: The Seduction Of The One Big Client

Are you a consultant or an employee without benefits?

Like so many of my blog posts, they start with a conversation. And also like many of my blog posts, I have had similar conversations with many people that run along the same lines ...

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How Do You Get Past The Gatekeeper?

Of Harridans and warrior women ...

When I started in consultancy, the first thing I did was go on a sales training course and it was there that I was introduced to the most daunting of beings, the gatekeeper ...

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How To Get More Sales Leads

Even when you're on holiday ...

I've just had a marvellous holiday with my husband, Harold. Our first holiday alone since my son was born 18 years ago. I spent time relaxing with wonderful views from the terrace ...

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Networking Skills: To Be Referred You Need To Be Credible

Check your own behaviours ...

Two conversations recounted to me recently have inspired this blog post today. Both were negative experiences people had with members of their networking groups ...

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Referral Marketing Skills From A Master

Wise words from Julie Futcher ...

When I asked Julie Futcher, the Sales Manager, to write about referral marketing, I knew I'd get a gem. Do read on for an excellent example of how to get yourself referred ...

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Should You Have A Wide And Diverse Network?

It's a fantastic way to build your business ...

People who meet me in Northampton and Milton Keynes are always saying that I seem to know everyone who goes out networking for their business. It's not true, of course ...

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Business Coaching Is Like Tough Love

But it's good to be accountable ...

Sometimes it's the off the cuff remark that hit a note with you and makes you see things differently. And so it was for me when I asked Kathy Bassett of ActionCOACH to contribute ...

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How Much Networking Should I Do?

It's a question I get asked a lot ...

The long answer is that it depends on what you mean by networking and what you want to achieve. What most people mean is, how many networking events should they attend?

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Referrals: It's Not Who You Know It's Who Knows You

Are you memorable enough?

Ever had this experience? You're at an event and someone comes up to you and says ''Hi (insert your name here) ...'' and then starts a conversation with you ...

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Promote Your Business With Stories And Anecdotes

People love to pass them on ...

A Stanford research study showed that statistics alone have a retention rate of 5-10%, but when coupled with stories and anecdotes, the retention rate rises to 65-70% ...

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How Trigger Words And Images Can Get You More Referrals

Put the right messages out there, consistently ...

One of my favourite expressions I first saw on a Royal Mail advert many years ago. It was an unexpected gift arriving by post with a message, ''I saw this and I thought of you'' ...

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Breaking Bread And Sharing Our Food

An instinctive part of who we are ...

Breaking bread is an expression taken from the Bible that has a wider secular meaning. It's the sharing of food to build and strengthen trust and bonding ...

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"I know God will not give me anything I can't handle. I just wish that He didn't trust me so much"

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