Jacky Sherman

Northampton & Milton Keynes' Referral Marketing Specialist

0333 335 0416

    

Referral Marketing Skills From A Master

Wise words from Julie Futcher ...

When I asked Julie Futcher, the Sales Manager, to write about referral marketing, I knew I'd get a gem. Do read on for an excellent example of how to get yourself referred ...

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Should You Have A Wide And Diverse Network?

It's a fantastic way to build your business ...

People who meet me in Northampton and Milton Keynes are always saying that I seem to know everyone who goes out networking for their business. It's not true, of course ...

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Business Coaching Is Like Tough Love

But it's good to be accountable ...

Sometimes it's the off the cuff remark that hit a note with you and makes you see things differently. And so it was for me when I asked Kathy Bassett of ActionCOACH to contribute ...

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How Much Networking Should I Do?

It's a question I get asked a lot ...

The long answer is that it depends on what you mean by networking and what you want to achieve. What most people mean is, how many networking events should they attend?

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Referrals: It's Not Who You Know It's Who Knows You

Are you memorable enough?

Ever had this experience? You're at an event and someone comes up to you and says ''Hi (insert your name here) ...'' and then starts a conversation with you ...

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Promote Your Business With Stories And Anecdotes

People love to pass them on ...

A Stanford research study showed that statistics alone have a retention rate of 5-10%, but when coupled with stories and anecdotes, the retention rate rises to 65-70% ...

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How Trigger Words And Images Can Get You More Referrals

Put the right messages out there, consistently ...

One of my favourite expressions I first saw on a Royal Mail advert many years ago. It was an unexpected gift arriving by post with a message, ''I saw this and I thought of you'' ...

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Breaking Bread And Sharing Our Food

An instinctive part of who we are ...

Breaking bread is an expression taken from the Bible that has a wider secular meaning. It's the sharing of food to build and strengthen trust and bonding ...

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Networking Skills: The Long Goodbye

How long does it take you?

In Kate Fox's excellent book, Watching the English, she talks about our need to have the long goodbye. She asserts that saying goodbye is one way we maintain our relationships ...

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Social Proof: How To Use It In Your Referral Marketing

A shopping trip got me thinking ...

I was in a shopping mall looking for a new dress and getting dispirited because nothing seemed to fit. My feet were killing me, and I badly needed a sit-down and a coffee ...

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A Target Market Will Give You Lots Of Choice

Being very specific helps ...

Being very specific about your target market helps people in your network to spot the right opportunities for you. It paints a picture in their head and ideally, they think of you ...

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Eighty Percent Of Success Is Showing Up!

A lovely quote attributed to Woody Allen ...

I don't suppose he's ever done the research to back up that percentage. I have no idea what percentage of success you can expect from just attending networking events ...

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