What Is The Best Language To Use ...
To attract your target clients?
Posted on: 27/03/2013 By: Jacky Sherman
Speaking at my recent ''Tips for a Tenner'' event Kerry Newman from Contented Solutions gave us a very powerful message. First be clear who your target clients are, as only then can you choose the language and style that speaks to them ...
photo by helen partridge of livebythelens.com
Now I love it when the audience at my events has an "Aha" moment and so I was thrilled when Karen Shakespeare shared with me her moment from Kerry's talk.
"I'm so glad I came to your 'Tips For A Tenner' event. My 'aha' moment was thanks to Kerry who helped me realise where the obstacles to my success have been. Trying to communicate with two entirely different audiences using the same language has meant I haven't successfully connected with either of them. I'm excited at the prospect of focusing on the specific needs of my two target groups and adapting my communications with them."
Karen is a solicitor who specialises in wills and probates and works as a consultant for other law firms as well as directly with clients. So it's easy to see how her two messages need to be expressed quite differently. I look forward to seeing how she approaches this and I believe she will be asking Kerry for some more help!
That event had 11 speakers; all experts in a different aspect of how to present a positive business image. Apart from a very broad subject area, I gave no brief and none of the speakers had briefed each other. So it was great to hear the same clear message being expressed in different ways coming from them all.
To identify and understand your clients and potential clients and present yourself in a manner that resonates with them. This is the foundation of everything I teach too and was the subject of last week's blog calleed "Aha! So that's who she wants to meet".
So my thanks to all my 11 Expert speakers.
Peggy King from Voice And More,
Kerry Newman from Contented Solutions,
Stuart Bradley from BobbyFlash,
Lesley Clarke from Lesley Clarke Style Advisor,
Bryan Walters from Star Virtual Office,
Steffi Lewis from sblogit.com,
Janine Beattie from Optimum Business Support,
Richard Banner from Clear Vertical,
Tracy Ashton from Willow Training,
Charlotte Sykes from Sykes & Co,
Jen Littlestone from Littlestone PR.
What a Network!
If you want some help identifying your target market and making your message clearer to both your customers and your referral sources then I'm running a workshop on that exact subject on April 26th. You really should come along!
It may be a great idea to call me on +44 (0) 1908 678229 or even click here to ping over an email and let's get you booked on.
Until next time ...
I help people build and maintain productive working relationships both with their work colleagues and with a wider network to win more business. I do this by combining my skills in coaching, mediation and training with my extensive experience in senior management.
What I love most about my work is when my clients get those “aha” moments because I know they have seen for themselves the way that they want to move forwards. Then they will achieve their ambitions.
Helping people who are having challenges with their working relationships gives me enormous pleasure. It was my privilege when working in health care to see how people working together can make the impossible seem easy and accomplish miracles as a result.
So helping people build or restore strong relationship with their colleagues makes even the hardest work easier, alleviates distress for the individual and reduces problems for the whole organisation.
In all this work trust is an essential ingredient to winning business so most of my work comes through referrals. Referrals come through strong business relationships so it was a natural extension for me to work with Ascentiv and train others in how to get consistent and predictable referrals from their network.
What a fantastic way to earn a living!