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Jacky Sherman

Northampton & Milton Keynes' Referral Marketing Specialist

07970 638857

          

Following In Other People's Footsteps This Christmas

Making your ideas reality in the New Year ...

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POSTED BY JACKY SHERMAN ON 25/12/2019 @ 8:00AM

Good King Wenceslas has always been a popular carol for the simple reasons of audience participation. The men sing the king's part and we women take on the page ...

The song, Good King Wenceslas shares a simple message that following in another's footsteps makes a difficult task easier!

The song, Good King Wenceslas shares a simple message that following in another's footsteps makes a difficult task easier!

copyright: jojjik / 123rf

We can and do apply this all the time in business. Every time we’re following best practice, apply accredited standards we’re treading in proven footsteps and for things like routine processes, it makes perfect sense.

"We take our teams and our collaborators along with us too!"

We know that our own processes, and that of our whole supply chain, is only as fast as its slowest member so it pays to help them quicken their pace, but what about when we innovate and deliver something new?

On the plus side, it’s easier to follow someone else’s lead and go with what is already proving to be successful. They’ve invested in the R&D, tested the market, made the mistakes and shown the way to go. The downside is that you’re on catch up, they may corner the market and make your services obsolete before you get the chance to get your version on sale. Not quite what this story had in mind,

What if you are the person making the innovation though? An observation around new ideas and innovations is that the first one to market isn’t always the most successful. Your imitators can take advantage of your R&D investments and early teething troubles and leapfrog your ideas.

That's why we have IPR laws and patents but these don’t always protect us from others coming up from behind, tweaking your idea enough to get around those legalities.

My tip, which would make the saintly and good King Wenceslas wince, is to prevent others from taking advantage of your cleared path. Be brave if you’re going to innovate. Go for the big idea and lengthen your stride so that your smaller competitors cannot keep up. Even better, take a giant leap that leaves even your bigger rivals floundering in the snow.

Happy Christmas and may all your ideas become reality in the New Year!

Until next time ...



JACKY SHERMAN

Would you like to know more?

If you'd like to my help making your ideas become reality in the New Year, call me on 07970 638857, leave a comment below, or click here to ping over an email and let's see how I can help.

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About Jacky Sherman ...

 

I help people build and maintain productive working relationships both with their work colleagues and with a wider network to win more business. I do this by combining my skills in coaching, mediation and training with my extensive experience in senior management.

What I love most about my work is when my clients get those a-ha moments because I know they have seen for themselves the way that they want to move forward. Then they will achieve their ambitions.

Helping people who are having challenges with their working relationships gives me enormous pleasure. It was my privilege when working in health care to see how people working together can make the impossible seem easy and accomplish miracles as a result.

So helping people build or restore strong relationship with their colleagues makes even the hardest work easier, alleviates distress for the individual and reduces problems for the whole organisation.

In all this work trust is an essential ingredient to winning business so most of my work comes through referrals. Referrals come through strong business relationships so it was a natural extension for me to work with Ascentiv and train others in how to get consistent and predictable referrals from their network.

What a fantastic way to earn a living!

Telephone:

07970 638857

Website:

https://northants.asentiv.com