Jacky Sherman

The Consultant's Consultant

07970 638857


Successful Speaking Engagements

Jacky's top eight tips ...



I love speaking engagements ... most of the time. There are a few horror stories in my life where I have got it dreadfully wrong and bombed out and I still go hot and cold when I remember them! However, I'm still alive, reputation intact and love speaking in public ...

At speaking engagements, connect with your audience and keep your energy high.

At speaking engagements, connect with your audience and keep your energy high.

My secret to learning to love it? I learned from analysing the times when it goes well and what was different when I crashed and burned. So if you're having trouble standing up and speaking in public then maybe my top eight tips may help.

  1. I only talk about something I'm passionate about and really know the subject. That way I keep my energy up and enjoy the experience. Even if I forget my script I can keep going.

  2. I must know who my audience is and what they expect. I also need to care about them and believe that engaging with me and my subject will help them. If I love them then they will love me.

  3. Prepare well. Have a clear brief and a clear message and prepare it thoroughly, including how to deal with questions or disruptions. I have a detailed script with timing and follow it exactly. I know I said above that I can keep going if I forget my script, but I also know I tend to babble if I don't follow a structure! The best ad-libbers in the business world still work to some sort of a script, no matter whatever they tell you!

  4. Rehearse, rehearse, rehearse. That way if the nerves get to me the rehearsal is still in my head and the right words come out. I always have notes or some form of autocue but only as a reminder. I never read straight from my notes as I always end up sounding monotonous and bore the pants off my audience.

  5. Keep it simple. My biggest blushes have come when I have tried to be too clever! So now I use the language and content I would use naturally if talking to any single member of that audience.

  6. Power point technology is useful as a visual complement to what I'm talking about but not as an autocue. I avoid it whenever possible.

  7. I only do small events. I like to interact directly with my audience, so for me small is beautiful and I say "no" to the Royal Albert Hall when asked.

  8. Afterwards I always remind myself of a comment a wise counsellor told me many years ago. "Being imperfect is what makes you lovable." When it hasn't gone to plan then I just tell myself "I was practicing my lovability!"

I love to talk to audiences of business people about referral marketing the Asentiv way. Can you help me? Who do you know who is looking for a high-energy speaker who will prepare well and engage with their audience to give them real insights on how to get a lot more business through their network of contacts?

It may be a great idea to call me on 07970 638857 or even click here to ping over an email and we can talk about your precise requirements for a speaker at your event.

Until next time ...


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More about Jacky Sherman ...

I help people build and maintain productive working relationships both with their work colleagues and with a wider network to win more business. I do this by combining my skills in coaching, mediation and training with my extensive experience in senior management.

What I love most about my work is when my clients get those a-ha moments because I know they have seen for themselves the way that they want to move forward. Then they will achieve their ambitions.

Helping people who are having challenges with their working relationships gives me enormous pleasure. It was my privilege when working in health care to see how people working together can make the impossible seem easy and accomplish miracles as a result.

So helping people build or restore strong relationship with their colleagues makes even the hardest work easier, alleviates distress for the individual and reduces problems for the whole organisation.

In all this work trust is an essential ingredient to winning business so most of my work comes through referrals. Referrals come through strong business relationships so it was a natural extension for me to train others in how to get consistent and predictable referrals from their network.

What a fantastic way to earn a living!


07970 638857