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Jacky Sherman

The Consultant's Consultant

07970 638857


You And Your Network

Are you playing the same game?


Posted by Jacky Sherman on 28/06/2023 @ 8:00AM

Most people recognise that referral marketing is a team game requiring high trust between players to succeed. Yet I constantly have people relaying their bad networking experiences as the reality doesn't match their expectations ...

if you want to score goals, you and your referral partners must be playing the same game

if you want to score goals, you and your referral partners must be playing the same game

copyright: yuran-78 / 123rf

So let's look at what it takes to get the right results from your community of contacts:

  1. Decide what game you're playing - Are you a football or rugby team? It makes all the difference in whether you kick over or under the bar. People network for different reasons and you want your referral partners to understand what constitutes a goal. Don't assume - be clear on your expectations.

  2. What are your ambitions - To be Manchester United or the local Sunday league? Both are valid, but if you want corporate clients and your teammate is content running a hobby business, you may be disappointed.

  3. Pick the right players - It takes different types of people to make up the team so be sure they complement rather than compete with each other. Not everyone in your team will be able or willing to help all the other team members but they should be committed to the overall success. Ensure they are all team players and that no one wants to hog the ball so everyone achieves their personal goals.

  4. Train together - Imagine if Manchester City only met up 5 minutes before the match? Training enhances skills, develops the essential common understanding, enables you to anticipate your colleague's moves and lets you know what you can expect. It makes the play easier with fewer mistakes and wasted effort.

  5. Get a coach/manager - The coach sees the whole game as it unfolds, so is in the best position to help guide the strategy and changes needed. His/her interest is in getting the best result so won't get distracted by individual incidents. Your coach also holds each of you to account for delivering what you say you will.

Until next time ...



Would you like to know more?

If you're not sure where to start or just believe you can achieve much more from referral marketing, it may be a great idea to give me a call on 07970 638857. Let's have an initial chat over a coffee and see how I can help you.

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