A Beginner's Guide To The Circular Economy
Handing over to Gerrard Fisher of QSA Partners ...
POSTED BY JACKY SHERMAN ON 15/01/2020 @ 8:00AM
This week, I’m very pleased to be handing over my blog post to Gerrard Fisher of QSA Partners who are working with me to co-run our Asentiv Mastermind Community for Greener Business ...
The circular economy is a fascinating idea that can help your company become more sustainable!
copyright: chaitanya tvs / unsplash
Until a short while ago I hadn’t heard of the term 'Circular Economy' or how it challenges our thinking about how we operate as a business and also a consumer. Exactly the sort of challenge that a mastermind group is designed to take on and why I’m so pleased to have an expert like Gerrard working alongside me.
"Over to Gerrard to give you an overview of the concept!"
Imagine a world where there is no waste. Every single thing, once it’s used, can be reused or recycled into a new thing. In fact, it’s so useful that the person who wants it next makes an extra effort to get hold of it (so you wouldn’t be chucking it in the bin with a load of other rubbish for a start!)
This can sound a bit extreme, but when you think about it, it’s exactly how nature works when humans aren’t interfering with it. Think about a woodland, lake or ocean - every single thing is a source of food for the next thing in the food chain.
Here’s the tricky part. Nature’s had billions of years to evolve a system that makes the most out of every single resource. Humanity has invented new materials and systems without realising the consequences of the 'end of life' of those things, which is why we end up with piles of rubbish that nobody really wants.
In a circular economy, if I made a product and you used it, I’d want it back afterwards. Perhaps I could mend it, clean it and resell it. Or use some parts from it, or recycle it to make my next product.
"Either way, I’d reduce the amount of new resource I need and save some of those costs along the way!"
Once you get into this way of thinking, you begin to wonder how you get the product back. If I sell the product, do I have to buy it back? Or is just offering a collection service enough to encourage the customer to give it back to me?
Do I need to compete with other outlet places (like eBay) where the customer might choose to sell it on? If I am really keen to get it back, perhaps I don’t actually sell it to you: maybe it’s better that you hire it for a while.
This kind of thinking sounds radical. It’s a huge shift from the regular “stack ‘em high and sell ‘em cheap” thinking that many businesses follow. But the change is happening. Recently, Adidas launched Infinite Play, an initiative where it buys back clothing from customers to recover the materials. Bandvulc, a UK tyre company, now sells tyres as a service (you don’t buy the tyres, you pay for the number of miles you use them for). FW, a new skiwear brand is offering to repair products for its customers (when you think they’d normally be keen to sell a replacement instead). These examples were all developed as clients of QSA Partners!
"Now, we’re keen to help more businesses develop their green thinking and learn from examples like these!"
If you’re interested in exploring the circular economy, or even just doing things a little bit greener, come along to one of our Asentiv Mastermind sessions and let’s create some ideas!
Until next time ...
Would you like to know more?
If you'd like to discover more about our Asentiv Mastermind sessions, call me on 07970 638857, leave a comment below, or click here to ping over an email and let's see how I can help.
About Jacky Sherman ...
I help people build and maintain productive working relationships both with their work colleagues and with a wider network to win more business. I do this by combining my skills in coaching, mediation and training with my extensive experience in senior management.
What I love most about my work is when my clients get those a-ha moments because I know they have seen for themselves the way that they want to move forward. Then they will achieve their ambitions.
Helping people who are having challenges with their working relationships gives me enormous pleasure. It was my privilege when working in health care to see how people working together can make the impossible seem easy and accomplish miracles as a result.
So helping people build or restore strong relationship with their colleagues makes even the hardest work easier, alleviates distress for the individual and reduces problems for the whole organisation.
In all this work trust is an essential ingredient to winning business so most of my work comes through referrals. Referrals come through strong business relationships so it was a natural extension for me to work with Ascentiv and train others in how to get consistent and predictable referrals from their network.
What a fantastic way to earn a living!
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