The art of outsourcing your visibility so you can get on with running your business

CREATED BY JACKY SHERMAN Published: 24/07/2026 @ 09:00AM #visibility #referralmarketing #coaching #mentoring #consistentpresence

After years of working as a coach, mentor, and referral marketing specialist, one of the most common conversations I've had with my clients has been about visibility. Not the flashy kind, not ''look at me'' marketing. Just the steady, consistent presence that helps people understand who you are, what you do, and how you think. For me, blogging has always been part of that ...

Master the art of outsourcing your visibility and focus on what truly matters

I've encouraged countless clients to write regularly, to share their knowledge, wisdom, experiences, and perspectives. It builds trust over time in a way that very few other things do. Your blog becomes the quiet 'front door' to your business, showing people what you know without needing to sell to them directly.

But if I'm honest, it's also one of the first things to slip
when life or business gets busy!

Once you see the benefits of it, blogging is easy to get fired up about. I've seen it countless times where people start off with great intentions and blog weekly. Then life gets in the way, or their business gets really busy, and weekly turns into fortnightly, which eventually becomes monthly, then six-monthly, then their last post was in 2020 - a half-hearted few paragraphs, talking about the problems with finding inspiration.

But I found a solution to that. Many years ago, I met a budding entrepreneur called Steffi Lewis at a local networking event. She had a long and storied career in web development and had just created a new done-for-you weekly blogging service called sBlogIt!

I was an early adopter of her services because I knew I wanted more visibility, but I didn't have the time, inspiration or inclination to do it consistently.

Looking back through my blog archive, I realised I've been working with Steffi for well over a decade, and it's been one of those quietly valuable decisions that just keeps ticking along in the background.

I don't sit down and write blog posts from scratch anymore. Instead, I share ideas with her - sometimes detailed, sometimes a bit more blue sky, sometimes just a link to a news article I found interesting - and they come back as something far more structured and readable than anything I could have produced on my own.

More importantly, they still sound like me!

That was probably my biggest hesitation at the start. Your voice matters. People don't just connect with bland, logical information; they connect with how you see things, even with who you are. Handing that over felt like it might dilute it. In reality, it's done the opposite. It's helped clarify it.

What I've come to realise is that outsourcing your visibility isn't about stepping away from it. It's about removing the friction that stops it from happening in the first place.

Because the truth is, most of us don't struggle with ideas. We struggle with the time and headspace to turn those ideas into something valuable. Having that part taken care of means the thinking still happens, the message is still yours, but the heavy lifting is done for you.

Now that I'm retired, I could quite easily
have stopped altogether!

For a while, I considered it. But there's something about continuing to share your thoughts - even at a different pace, with no real pressure behind it - that still feels worthwhile. It keeps you engaged. It keeps your ideas moving. And, in a small way, it keeps you connected to the people you've spent years helping.

So I've carried on. Not because I feel I should, but because Steffi has made it easy for me. And perhaps that's the real point here. Visibility doesn't have to be complicated, time-consuming, or something you constantly put off. Sometimes, it's just about finding a way to keep showing up.

Even better when you don't have to do it all yourself.

Until next time ...

JACKY SHERMAN
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