The art of outsourcing your visibility so you can get on with running your business

CREATED BY JACKY SHERMAN Published: 10/04/2026 @ 09:00AM #visibility #referralmarketing #coaching #mentoring #consistentpresence

After years of working as a coach, mentor, and referral marketing specialist, one of the most common conversations I've had with my clients has been about visibility. Not the flashy kind, not ''look at me'' marketing. Just the steady, consistent presence that helps people understand who you are, what you do, and how you think. For me, blogging has always been part of that ...

Master the art of outsourcing your visibility and focus on what truly matters

I've encouraged countless clients to write regularly, to share their knowledge, wisdom, experiences, and perspectives. It builds trust over time in a way that very few other things do. Your blog becomes the quiet 'front door' to your business, showing people what you know without needing to sell to them directly.

But if I'm honest, it's also one of the first things to slip
when life or business gets busy!

Once you see the benefits of it, blogging is easy to get fired up about. I've seen it countless times where people start off with great intentions and blog weekly. Then life gets in the way, or their business gets really busy, and weekly turns into fortnightly, which eventually becomes monthly, then six-monthly, then their last post was in 2020 - a half-hearted few paragraphs, talking about the problems with finding inspiration.

But I found a solution to that. Many years ago, I met a budding entrepreneur called Steffi Lewis at a local networking event. She had a long and storied career in web development and had just created a new done-for-you weekly blogging service called sBlogIt!

I was an early adopter of her services because I knew I wanted more visibility, but I didn't have the time, inspiration or inclination to do it consistently.

Looking back through my blog archive, I realised I've been working with Steffi for well over a decade, and it's been one of those quietly valuable decisions that just keeps ticking along in the background.

I don't sit down and write blog posts from scratch anymore. Instead, I share ideas with her - sometimes detailed, sometimes a bit more blue sky, sometimes just a link to a news article I found interesting - and they come back as something far more structured and readable than anything I could have produced on my own.

More importantly, they still sound like me!

That was probably my biggest hesitation at the start. Your voice matters. People don't just connect with bland, logical information; they connect with how you see things, even with who you are. Handing that over felt like it might dilute it. In reality, it's done the opposite. It's helped clarify it.

What I've come to realise is that outsourcing your visibility isn't about stepping away from it. It's about removing the friction that stops it from happening in the first place.

Because the truth is, most of us don't struggle with ideas. We struggle with the time and headspace to turn those ideas into something valuable. Having that part taken care of means the thinking still happens, the message is still yours, but the heavy lifting is done for you.

Now that I'm retired, I could quite easily
have stopped altogether!

For a while, I considered it. But there's something about continuing to share your thoughts - even at a different pace, with no real pressure behind it - that still feels worthwhile. It keeps you engaged. It keeps your ideas moving. And, in a small way, it keeps you connected to the people you've spent years helping.

So I've carried on. Not because I feel I should, but because Steffi has made it easy for me. And perhaps that's the real point here. Visibility doesn't have to be complicated, time-consuming, or something you constantly put off. Sometimes, it's just about finding a way to keep showing up.

Even better when you don't have to do it all yourself.

Until next time ...

JACKY SHERMAN
Join my mailing list! Click here and be one of the first to know when I publish a new blog post!

Share the blog love ...

Buffer Facebook Twitter Linkedin Pinterest WhatsApp #visibility #referralmarketing #coaching #mentoring #consistentpresence

More blog posts for you to enjoy ...
		Why Some Network Groups Flounder If you're running your own small business, sooner or later, you will go networking. And when you do, you will quite quickly discover that some network groups thrive whilst others flounder ......
		Why is it never too late to think like an entrepreneur Over the past few years, I've noticed a clear shift in how people talk about business, work and financial security. More people than ever are exploring self-employment, side hustles and small business ideas, and it's not just...
		How to make networking work for you with trust and consistency My blog post this week shows you how to make networking work for you without forced small talk. It focuses on trust, follow-through, and simple habits that turn professional connections into something useful. The result is ne...
		What is Passive Aggressive Behaviour, and how do we deal with it? Passive Aggressive Behaviour is a way of expressing negative feelings, such as frustration, resentment or anger, indirectly rather than openly. Instead of stating what is wrong, a person may appear polite or agreeable on the ...
		What keeps you going in your business? Over the weekend, someone shared with me a poster that compared running a business with an iceberg. The author wanted to make the point that all other people saw was the success ......
		Preparing to retire: practical advice for small business owners Thinking about retiring from your business can feel a bit surreal. For many small business owners in the UK, the line between 'work' and 'life' has been blurry for years - so stepping back takes more than just choosing a date...
		Networking Skills: The Benefits Of Focus In Your Networking Once again this week, I was drawn into a debate about whether to appeal to a wide range of clients or focus on a tight target market. It's a fundamental networking skill to know what you want ......
		Learning With My Clients I had a lovely email when I first published this blog post from one of my clients, a graphic designer of many years, but new to running his own business and feeling lost in how to generate clients ......

Other bloggers you may like ...
		How to launch your first YourBOT smart AI chatbot this week Posted by Steffi Lewis on https://www.yourbot.uk Launching a smart AI chatbot used to seem like a project that needed a developer, lots of documentation, and strong coffee. Fortunately, platforms lik ...
		Why good estate agent relationships matter for property investors Posted by Sarah Hannaford on https://blog.sarahpasolutions.co.uk Estate agent relationships can make property investing feel far less random. For me, they are one of the smartest ways to hear about opportunities ear ...
		Final P11D deadline for HMRC expenses and Benefits in Kind filing Posted by Helen Beaumont on https://blog.essendontax.co.uk The P11D deadline for HMRC expenses remains important this year, but bigger changes are coming soon. Employers using the old system should file on tim ...
		Why did I create YourPING? Well, it's simple really: fear ... Posted by Steffi Lewis on https://www.yourping.uk I live alone, work from home and have a fairly small circle of close friends. They are wonderful people, and I know they would absolutely be there for ...