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Jacky Sherman

Jacky Sherman

The Consultant's Consultant ...



Business never sleeps, Endless hustle and bustle, Success is the goal
5 Challenges Consultants Face Setting Up Their Own Business

I recall a fellow attendee at my first sales training course, when I was preparing for my own transition from employee to consultant. She confided in me that before her first sales meeting, she threw up in the car park ... ...

Trigger words ignite, Referrals flow, Business grows
How Trigger Words And Images Can Get You More Referrals

This blog is about how Helen Beaumont of Essendon Tax focuses her network and messages to stimulate more referrals to her ideal clients. I spoke to her a few weeks ago and it was lovely to see that she is still using the tech ...

Wouldn't you rather be having fun and making memories on your holiday, instead of working?
6 Steps To Getting New Business When You're On Holiday

Years ago, we were on holiday in Italy. Every day, when I sat by the pool, I'd see a man on a lounger deeply engrossed in his laptop. Every quarter of an hour or so, two children tried to attract his attention, only to be fob ...

Choosing your business, A path to follow your dreams, Success awaits you
So, Why This Business? Why Are You Starting It? And Why Now?

Let's face it - no one wakes up and says, ''You know what sounds fun? Filing taxes and writing policies for a living!'' No. There's always a deeper reason behind starting a business ... ...

Self employed and free, Earning my own way in a life entrepreneurial!
Discovering Happiness: What It Means to be Self Employed

Are you self-employed and trying to navigate the pathway to happiness? Understanding the dynamics of success and self-perception can significantly enhance your well-being and fulfilment as an entrepreneur ... ...

Types of consultancy, Guiding businesses to thrive, Expertise at hand
Navigating the Types of Consultancy: Find Your Perfect Fit

Let's explore various types of consultancy, helping you understand which one aligns with your expertise and aspirations, especially as you shift from a corporate environment to an independent consultancy career ... ...

I'm often learning with my clients and enjoy helping to open their eyes further!
Learning With My Clients

I had a lovely email when I first published this blog post from one of my clients, a graphic designer of many years, but new to running his own business and feeling lost in how to generate clients ... ...

When it comes to delegation, it's very easy to make mistakes!
Delegation: Some Common Mistakes

Once again this week, for me that crucial management skill reared its ugly head. I’m talking, of course, about delegation ... ...

If you're thinking about collaboration, don't forget to do your SWOT analysis!
Collaboration: Working With The Enemy

I was watching Drew Pritchard of Salvage Hunters fame on television the other evening. For those of you who have never seen the show, he restores architectural salvage and sells it on to business and private individuals looki ...

Yes, I have a wide and diverse network, but I try to fill it with givers!
Should You Have A Wide And Diverse Network?

People who meet me in Northampton and Milton Keynes are always saying that I seem to know everyone who goes out networking for their business. It's not true, of course ... ...

Don't take it too personally, just pay attention to respecting their values and stay off their corns!
What Happens When Someone Treads On Your Corns?

That's a lovely expression and it comes straight from my mother's own mouth. In case you haven't got it, it's about what happens when someone doesn't honour your values ... ...

Do you remember going through the round window with PlaySchool?
Let's Look At Things Through The Round Window

If you grew up in Britain in the 60s, 70s and 80s, the chances are the words ''through the round window'' will take you right back to the wonderful world of Play School ... ...

Rejection sucks, but learning referral marketing can change your attitude to it!
Networking Skills: Rejection Sucks, Ok?

Anyone in sales knows that rejection is part of the process. Not everyone you approach is going to buy from you. And rejection yes, it hurts ... ...

Effective business development practices will elevate you and your company to new heights!
Is Business Development Relevant For Independent Consultants?

The term 'business development' holds substantial importance. It comprises a myriad of activities and strategies that drive growth and change within a company. Yet, what does it truly mean? ...

Stories and anecdotes are great at promoting your business
Promote Your Business With Stories And Anecdotes

Here's an interesting statistic: A Stanford research study showed that when briefing someone with just statistics they remember only about 5-10%, but when coupled with stories and anecdotes, the retention rate rises to 65-70 ...

An elephant is large even if viewed from above via a hot air balloon!
Networking Skills: Have It All, Change And Constancy

I'm sure you've noticed that nearly all business writing is about change; doing something differently, innovation, evolving, re-inventing the company and re-inventing ourselves ... ...

If you're planning on bowing out gracefully, have you decided what happens next?
Bowing Out Gracefully

Conceived on your kitchen table, down the pub, after a particularly frustrating meeting with your boss, or that awful moment when you were told you were being made redundant, your business became your baby ... ...

A multinational team sounds great, doesn't it? What could possibly go wrong?
How Diversity in Multinational Teams Adds Value to Decision-Making

So how does this diversity contribute tangible added value to an organisation’s decision-making process? The answer may lie in the way multilingual capabilities extend beyond mere communication; they enrich the discourse and ...

Some people think talking is a waste of time. I can assure you conversations you have when business networking most certainly are not!
Business Networking: Is It Really A Waste Of Time?

I had an early lesson in time management when I was a student nurse that I suspect lots of us had with our first jobs. For many years, it stopped me from doing what was important ... ...

Your Business Plan is the foundation of your consulting business, but it can be a bit of a maze to create!
New Consultants: Turning Your Vision Into Reality

As a consultant leaving employment and setting up on your own, you will have a vision of how you will make a difference for your clients and create a secure financial return for yourself and others for all your investment in ...

Always go to where you know your favourite fish can be found!
Starting Your Consultancy: A Very Common Mistake

Brand new consultants are often told not to define a target market. Just get out there and sell! Cast your net wide and your target market will emerge ... ...

The term 'feast or famine' could easily be used if you don't hone your consultancy skills!
Consultancy Skills: Are You A Victim Of Your Own Success?

"I’ve got a great new contract so I’m going to be off the scene for at least 6 months, maybe longer." I often hear this. It’s a time for congratulations and a warning. The big contract will come to an end and suddenly the dia ...

If you use collaboration rather than competition, you can build your business relationships!
Building Your Business Relationships Using Collaboration

One of the phrases I use when describing what we offer our clients is how to build their business through collaboration rather than competition ... ...

Giving is not just for Christmas, you can do it all year round!
Some Great Tips On Giving

Giving is the heart of the Christmas message and all over TV and social media. The shops are full of suggestions and entreaties on how to give to those in need or to affirm our love for those near to us ... ...

Dropping the baton with referral marketing means your message isn't getting across!
What Can A Relay Race Teach Us About Referral Marketing?

Referral marketing is about getting others to pass your message on to your ideal clients. A metaphor I often use for this is to liken it to passing the baton in a relay race ... ...

Do you have a parachute for the day that will come when you fall off your pink fluffy cloud?
Have you fallen off your big pink fluffy cloud yet?

Do you remember how it felt when you first fell in love? I always think of it as being on a big pink fluffy cloud. No matter what anyone else says, that person is just perfect. And if the other person feels the same? Wow! Jus ...

One of the best networking skills to learn is that you don't always have to join in!
Networking Skills: Reducing The Pressure To Perform

Winter is coming. You may be like me and one of the things you love to do is wrap up warm and just sit outside a cafe and people watch. You don't have to join in as you're purely a spectator ... ...

There are many people with the same common networking fears as you have!
Common Networking Fears: How To Give Back

As you can imagine, I meet a lot of people who are nervous about networking and, in particular, joining a regular membership group. They give many reasons, but there is one very common networking fear ... ...

A networking event is normally 7,200 seconds long, so why are you focussing all of your fears on just 60 seconds of it?
Overcoming The 60 Seconds Of Fear

I was talking to a new client recently who admitted that having to stand up and present for 60 seconds filled her with dread. It meant she avoided networking events where this was expected ... ...

When you're networking, focus on the whole meeting and identify who you want to meet with!
I Hate Networking, It's So Artificial And Superficial

"I hate networking, it's so artificial and superficial" I often hear this, and the setting where I hear it the most is usually a networking event. So I wonder why they are there if they dislike it so much? ...

Referral marketing done well, is skilled and those that do it well make it look easy!
3 Ways To Get More Referrals From Your Network

Let's be honest, in most things we do, we cherry-pick. Whether that's good or bad depends on our definition of the term. The Oxford English Dictionary defines cherry picking as "choosing the best [cherries] from a group and l ...

Motivate your networking group to want to refer you because they don't have to!
Networking Myths: You Must Refer People In Your Group

Often when I meet people and get talking about networking they will tell me a story about the networking group they joined where another member sidled up to them after their first meeting and said "now you're in the group you ...

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