Most consultants sell hours to their clients, but did you know you can 'productise' your services to replace hourly billing with clear, repeatable offers? Build trust, reduce decision fatigue, and scale delivery. Start with one focused productised service and grow from there ...
Consultants can, Productise their services, Efficiency reigns
If you're tired of reinventing the wheel, this is your sign: consultants can productise their services to make buying, selling, and delivering work simpler and far more profitable. Productising means turning custom consulting into packaged offers with a defined scope, fixed price, and clear outcome.
Instead of selling time, you sell a promise and a process!
When consultants can productise their services, clients stop comparing hourly rates and start comparing outcomes because they want certainty: what they'll get, when they'll get it, and what it will cost.
Productised offers give you that clarity up front, which builds trust and reduces decision fatigue. You also gain leverage - repeatable processes, predictable timelines, and better margins - because you're not reinventing delivery every single time.
Here's an idea for you: a structured diagnostic for your clients that leads to a concrete roadmap, a fixed-scope implementation, or a workshop for their people.
You can complement these with digital assets like templates and playbooks that accelerate delivery and create passive revenue. This is where consultants can productise their services without losing the personal touch - your expertise drives the standard, not ad‑hoc client requests.
So how can you get started today?
Identify the problem you solve most often, define the outcome and deliverables, and assign a fixed price that reflects value, not hours. Give the offer a snappy name, outline the steps, and set expectations for timelines and communication. When consultants can productise their services in this way, selling becomes as straightforward as describing a menu item.
But don't try to package everything at once - ship one firm offer first. Be explicit about outcomes and boundaries to prevent scope creep. Keep custom work to a controlled percentage so your core process stays repeatable and profitable.
What's the bottom line?
Productising doesn't kill flexibility; it focuses it. Clients get clarity, you get leverage, and delivery gets easier every time. Choose one service you deliver often, turn it into a tight, outcome‑driven package, and prove to yourself that consultants can productise their services.
That way, you'll stop selling hours and stand apart from all the other consultants that do!
If anything I've written in my blog post resonates with you and you'd like to discover more of my thoughts about how consultants can productise their services, then do feel free to call me on 07970 638857 and let's arrange an initial chat over a coffee to see how I can help you.
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