Should You Have A Wide And Diverse Network?
People who meet me in Northampton and Milton Keynes often say that I seem to know everyone who goes out networking for their business. It's not true, of course ... Wide and diverse network, Connections reach far and wide, Strength in diversity There are over 65 million people in the UK, and according to the Federation of Small Businesses, 5.5 million of those are running businesses. Even if you narrow that down to just Northampton and Milton Keynes, my business area, that's over 370,000 businesses, and I certainly don't know them all. So why do people have that impression?Well, whoever they want to meet, I probably know someone who knows that person. Or failing that, I know someone who knows someone who knows someone, who knows that person. After all, that's how a network works, right? Research indicates that humans are psychologically capable of maintaining approximately 150 relationships. This is known as Dunbar's number, and I've posted about this before. Well, imagine that I have 150 business relationships, and those people also know 150 other people ... that's 22,500. Now, if each of those 22,500 people knows 150 different people, that's a total network of 3,375,000 people. In reality, some of those people will overlap and some will not be in business, but even if you half that to 75 people, that's still over 400,000 individuals who you have access to. Everyone who is in business will quite quickly acquire |
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