Jacky Sherman

The Consultant's Consultant

07970 638857

          

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3 Ways To Get More Referrals From Your Network

Let's be honest, in most things we do, we cherry-pick. Whether that's good or bad depends on our definition of the term ...

 

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Business Development: Ignore Your Network At Your Peril!

I wrote this blog in 2019 and a lot has changed. What hasn't changed is the role models Roger and Helen demonstrate ...

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Engage Your Referral Partners In The Vision For Your Business

No matter how small or large your ambition, you know for certain that you can't do it alone ...

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Consultants: Are You Sabotaging Your Marketing Strategy?

There is a common but often hidden, reason that as an independent consultant, your marketing strategy goes awry ...

 
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Should I Set Up As A Consultant?

A personal recollection talking to my husband over breakfast about when we first met and he'd been made redundant ...

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Referral Marketing: Getting Back In Touch With People

If you want to be successful at referral marketing, surround yourself with people who know your ideal clients ...

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Does It Really Take 10,000 Hours To Master Networking?

If you want to master networking, do you really need to put in 10,000 hours. Many believe that to be true ...

 
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Promote Your Business With Stories And Anecdotes

Stories and anecdotes have a retention rate of 65-70% whereas facts and statistics alone only reach 5-10% ...

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Business Development: We Have A Problem!

One of the earliest business development learning models I was introduced to was the Triple Learning Loop ...

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Strategic Thinking In Stages

My favourite definition of strategy is one I learnt early in my time as a consultant and it’s stuck with me ever since ...

 
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Some Great Tips On Giving

Giving is the heart of the Christmas message and all over TV and social media with ideas on how to help the needy ...

 

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What Happens When Someone Treads On Your Corns?

Straight from my mother's mouth, it's about what happens when someone doesn't honour your values ...

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Networking: I Don't Do Small Talk!

It's a common reason given by people who dislike networking because they see the banality of talking about nothing ...

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Careless Referrals Cost Reputations

I once got into an argument with a solicitor who maintained you could be sued for a bad referral. I disagreed ...

 
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Networking Skills: The Long Goodbye

In Kate Fox's book, Watching the English, she asserts that saying a long goodbye is one way we maintain relationships ...

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Collaboration: Working With The Enemy

I was watching Drew Pritchard of Salvage Hunters on television the other evening and got thinking about collaboration ...

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What Makes Your Customers Buy From You?

When I started marketing and selling myself, it was pummeled into me to stress what was in it for the client ...

 
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The Ups And Downs Of Running Your Own Consultancy

Running your own consultancy can be an emotional rollercoaster. I would guess that you'll agree ...

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Referral Marketing: It's A Numbers Game

Whenever you talk to trainers about sales and marketing, sooner or later, they will tell you that it's a number's game ...

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Be The Change You Wish To See In The World

My favourite quote comes from Gandhi. Be the change you wish to see in the world is all about modelling behaviours ...

 
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How To Choose The Right Networking Events

We Brits love a good moan, it's what we do best. Here's one I hear all the time and have been guilty of thinking myself ...